Privacy Policy

This privacy policy explains how Adra collects, uses and protects any personal information that you give us when you interact with us online or in our stores. We are committed to ensuring that your privacy is protected.


We collect and process personal data when you:

  • create an account with us.
  • visit our website, and use your account to buy products or redeem vouchers on the phone, in the shop or online.
  • make an online purchase and check out as a guest (in which case we only collect transaction-based data).
  • place an order in store or by phone but don’t have (or don’t use) an account.
  • engage with us on social media.
  • contact us by any means with queries, complaints etc.
  • enter prize draws or competitions.

The kind of data we collect includes:

  • your name, billing/delivery address(es), orders and receipts, email and telephone number.
  • details of any complaints or comments made by email, via the online helpdesk or social media
  • your order history and wish list choices, if you have an account with us
  • information gathered by the use of cookies in your web browser.
  • technical information about your internet connection and browser, the type of device you use and your preferred language

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

We do not sell any personal information to third parties. Never have, and never will. However we do share your data with companies such as delivery companies and payment service providers so that we can provide our services to you. 


We want to give you the best possible customer experience.

The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.

You can request your data to be deleted but if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

Here’s how we’ll use your personal data and why:

  • To process any orders that you make by using our website, by phone or in store. If we don’t collect your personal data during checkout, we won’t be able to process your order.
  • Your details may need to be passed to a third party to supply or delivery the product you ordered, and we may keep the details for reasonable period afterwards to ensure the order is completed and fulfil refunds if needed.
  • To respond to your queries, refund requests and complaints. We may keep a record of these for internal record keeping and make improvements to our services.
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest e.g by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
  • To process payments and to prevent fraudulent transactions.
  • With your consent, to keep you informed by email about relevant products and services including special offers, discounts, promotions, events, competitions and so on.
    You are free to unsubscribe from our newsletter at any time. This can be done by logging in to your account and updating your preferences or using the ‘unsubscribe’ link at the bottom of any promotional email sent by Adra.
  • To administer any of our prize draws or competitions which you enter. 


    We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

    We use Shopify to power our online store and payments.


    Cookies are tiny text files stored on your computer when you visit certain web pages, which we use to keep track of what you have in your basket, and to remember you when you return to our site.

    They help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


    The table below lists the cookies we collect and what information they store.

    Cookies Necessary for the Functioning of the Store




    Used in connection with access to admin.


    Used in connection with navigation through a storefront.


    Used in connection with shopping cart.


    Used in connection with checkout.


    Used in connection with checkout.


    Used in connection with checkout.


    Used in connection with checkout.


    Used in connection with customer login.


    Used in connection with customer login.


    Used to facilitate updating customer account information.

    Reporting and Analytics




    Tracking preferences.


    Track landing pages


    Track landing pages


    Shopify analytics.


    Shopify analytics.


    Shopify analytics.


    Shopify analytics relating to marketing & referrals.


    Shopify analytics relating to marketing & referrals.


    Shopify analytics.


    Shopify analytics.


    We hope this Privacy Policy has been helpful in explaining how we use your personal data and your rights. If you have any questions or comments about our privacy and security policy, please contact us.

    Adra may change this policy from time to time by updating this page. You should check this page occassionally to ensure that you are happy with any changes.

    Last updated 20 October 2020